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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's most significant market show in Las Vegas high-end jets are drawing purchasers with their smooth silhouettes, plush cabins - and significantly, their use of alternative fuels.
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Fuel manufacturers and jetmakers are eager to display unique forms of air travel fuel deemed less hazardous to the environment, from utilized cooking oil to the distinctly less [attractive meat](https://forest500.org/rankings/companies/mission-newenergy-limited) waste.
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Business jet operators, like [airline](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) companies, have actually acquiesced ecological pressure on aviation and committed to halving carbon emissions by 2050 compared to 2005.
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Their hope is that adopting renewable fuel to suppress emissions might make company jets more appealing to ecologically conscious purchasers - particularly corporations dealing with concerns over sustainability from investors or green campaign groups.
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The [accessibility](https://www.google.com/search?kgmid=/m/0cqd_rb) of less contaminating personal jets might likewise spare the rich and popular the unfavorable publicity experienced by Britain's Prince Harry and his spouse Meghan over a recent private jet journey to southern France.
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Five Gulfstream jets on screen in Las Vegas are utilizing California-produced fuel from [inedible beef](https://pitchbook.com/profiles/company/51278-86) tallow.
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The latest waste-based fuels consist of "fats, grease and oils that are byproducts of the food market," said Bryan Sherbacow, chief industrial officer of Boston-based [biofuel](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) manufacturer World Energy, which produces fuel from meat waste utilized by Gulfstream.
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"All of our item is inedible."
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Some of the other 79 airplane on display screen are anticipated to be powered by 150,000 gallons of other renewable fuel mixes expected to be pumped at the show.
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FLIGHT SHAMING
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Private jets represent less than 0.1% of total yearly carbon emissions worldwide, however can release, on average, approximately 20 times more carbon emissions per guest mile than jetliners, according to the London-based personal charter firm Victor.
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Prince Harry has actually protected his [periodic usage](https://www.google.com/search?kgmid=/m/0cqd_rb) of personal jets to guarantee his [family's](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) security, and has said that on the uncommon events he does not fly commercially he offsets his emissions.
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But planemakers state occurrences such as the furore over his schedule have actually included fresh challenges for an industry currently striving to justify its contribution to cutting corporate [expenses](https://www.zoominfo.com/c/mission-newenergy/346542889).
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"Incidents of flight shaming including the usage of private jets are regrettable when you consider that our industry has actually provided fuel efficiency improvements of 40% over the past 40 years," stated Bombardier Aviation [President David](https://www.businessnews.com.au/Company/Mission-NewEnergy) Coleal.
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Bombardier thinks [increased sustainable](https://pitchbook.com/profiles/company/51278-86) [fuel usage](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) will assist the market make [inroads](https://pitchbook.com/profiles/company/51278-86) with corporations and wealthy buyers. According to industry information, billionaires just have a 19% business jet ownership rate.
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But even an image [remodeling -](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) with jets sporting stickers like "this aircraft flies on sustainable fuels" and [organisers including](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) [alternative](https://forest500.org/rankings/companies/mission-newenergy-limited) fuel pumps for going to aircrafts - is not likely to please all critics at the Oct 22-24 high-end jet occasion.
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Environmentalists and some analysts stay skeptical that biojetfuels, typically combined 50-50 with kerosene, will make a significant effect on public understandings about high-end travel.
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"No amount of [jatropha curcas](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) or Brazil-nut fuel can make service jets look eco-friendly," stated aviation analyst Richard Aboulafia.
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Demand from [organization jet](https://www.crunchbase.com/organization/mission-newenergy) operators for renewable fuels now far exceeds supply and their interest might drive future production, [Sherbacow](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) stated.
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World Energy, which produces 40 million gallons of [biofuel](https://pitchbook.com/profiles/company/51278-86) at its California plant, could expand production up to 150 million gallons by 2022.
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Corporate charter business and [experts](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) are likewise seeing more interest from [consumers](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) who desire to purchase carbon credits to balance out emissions from their .
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a business jet utilization study his company recently finished for a Fortune 500 business.
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"At the end of the day, I believe that rate, expense per hour, range, speed and performance, that's still the (sales) motorist. But I believe people are becoming more familiar with the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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